What you do after your Hangout on Air is over is just as important as the promotion, preparation, and actual event itself. If you are calling it quits when your HoA is finished, you are missing out on the power of repurposing that content to build community, generate leads, and grow your followers and traffic.
This list of things to do after a Hangout on Air is not a linear list. It’s more of a salad bar. Pick and choose; mix and match; cycle back and forth. Remember to enlist your panelists and viewers to do these same actions (where applicable) for viral exposure.
1. Spend time on the event page interacting with your guests by commenting, thanking, and answering questions. Reward your viewers with some feedback. It makes them feel valued when you acknowledge their praise and answer their questions. The sooner after the event you can do this, the better. You may find that for certain topics, the dialogue can continue for days!
2. Make a circle of the viewers who commented on the event page (possibly include those who indicated yes/maybe to your invitation). I use the (affiliate link) Circloscope app to do this action easily.
3. Share the circle with words of appreciation. See this example by Stephan Hovnanian.
4. Post some of the best comments from the event page in a G+ post, giving the commenters credit with a +mention, of course. See an example by Ronnie Bincer.
5. Later, invite the circle of active participants to your next hangout.
6. Upload a custom thumbnail to the HoA YouTube video, preferably one that matched the unique branding you used on your event page theme.
7. Tweak the YouTube video’s title, tags, and description to maximize its chances of being found in search.
8. Add the event page link (or some other link) to the YouTube video description area with a call to action.
9. List the people from the HoA panel in the Youtube video description.
10. Share the video on Google Plus with an interesting introduction and +mentions of the panelists. See an example by Jeff Sieh.
12. Send the panelists the YouTube video link and ask them to use, share, or promote it in the ways in this list. (Feel free to share this post with them for ideas.)
13. Tweet the YouTube video link.
15. Create a list of great quotes from the panelists in the Hangout on Air. List them in a G+ post and +mention the speakers.
16. Make those quotes into graphics for social media which you pin to Pinterest (linking back to your video or event page) and share on different social media platforms. See an example pin that links to a HoA video.
17. Thank the host or panelists privately or publicly.
18. Add the YouTube video link to a section of your G+ profile where you highlight your expertise.
19. Share the video on LinkedIn.
20. Write a blog post that is related to the video and embed the video into the post. Offer valuable content beyond the video.
21. Embed the video into a relevant sneeze page on your site.
22. Slice and dice sections of the video to create small snippets to use in various ways. This is known in some circles as “the Scott treatment.”
23. Make a screenshot of the Hangout on Air YouTube video. Add the screenshot to your email newsletter linking it back to either the event page or to the YouTube video so your subscribers can watch.
24. Pull out the audio and convert it into a podcast episode or an mp3 download.
25. Create your next event page and share the new link on the hangout you just finished. People who said yes or maybe to the event or who interacted on the event get a notification that you posted. Hopefully they will sign on for your next event. Now your follow-up leads into promotion of the next event.
Even More Actions
26. Run a report at Plus My Reach to get data about reach and engagement.
If you hold regular hangouts, you will find that you are constantly planning, promoting, and following up on hangouts. The cycle never ends, and your reach will exponentially grow with consistent investment in these twenty-five post-Hangout on Air actions.