As a perk to the bloggers in my network, I offered a very short sales page critique of their digital products. This is just one of many critiques. Watching them should help you identify principles you can apply to your own sales pages.
Alisha’s product is an ebook, A Life That Fourishes. The main points of my screencast critique are outlined below the video.
Suggestions for improving this sales page to increase conversions
1. Add some testimonial quotes.
2. Add a sample chapter of the book or the table of contents. Or you could even create a video of your reading an excerpt from the book.
3. Create and embed an introductory video where you introduce yourself (very briefly) and talk about the book.
4. Remove affiliate info link and leave it in the FAQ.
This landing page was really strong, and I didn’t have a lot of changes to suggest. Way to go, Alisha!
Sales page critiques are just one thing I do in a site and social media assessment package.