Social media is overwhelming. Every business owner knows he should be using social media, but it typically gets pushed to the bottom of the to-do list. Is creating or keeping up with a company Pinterest account one of the bottom dwellers on your list?
If so, take heart. You can leverage Pinterest even without an account. Yes, that’s right. You don’t have to have a Pinterest account to get pinned on Pinterest or to get traffic from Pinterest.
Don’t you feel relief? Well, wait a minute because you have some work to do. You aren’t totally off the hook.
Have a Pinterest-Friendly Site
1. Do you have beautiful, pinnable images?
What makes a pinnable image? It needs to be large, bright, and attractive.
A lot of the images on Pinterest have words on them. This isn’t an absolute, but for most blog posts or articles, putting the title onto your image is a good practice.
Make sure your product images demonstrate what the product actually is.
Consider putting a branded watermark or your URL on each image.
Take advantage of the Title and Alt attributes for each image on your site. Depending on your site’s configuration, one of those becomes the default description in a pin. Most pinners don’t take the time to make edits to the default, so you have a lot of control over your pins by customizing the Title and Alt tags.
Double check your homepage and every other page on your site. Is there something pinnable on every page of your site? If not, don’t expect to get pinned!
2. Do you have a pin it button installed?
Let people know you love being pinned, and then make it easy for them: install the pin it button on your site. People can still pin from their browser even without your installing the button, but it’s a subtle reminder to pin. And sites with the pin it button get more pins!
3. Do you have rich pins?
[This one actually does require an account but it doesn’t necessarily have to be yours. In order to validate with Pinterest, you are required to log in. But you could simply create an empty account that you do not optimize or update. Or you could ask someone with a Pinterest account to submit your site for validation. Either way, once you set up rich pins, you don’t have to actually do anything on Pinterest to get the benefit.]
Getting rich pins set up is very easy. For most sites, it is a matter of a few clicks and then waiting for Pinterest to validate your rich pin status. Check with your web developer if the process is not smooth. It might be the matter of a theme upgrade or a plug-in.
If you are on an archaic platform that doesn’t allow for rich pins, get switched to a WordPress ecommerce site pronto.
Cooperate with Pinterest-Smart Influencers
4. Do you work with bloggers who know how to create pinnable images?
Bloggers who join your affiliate program, write sponsored content, or hold giveaways for you can be a huge advantage to you in terms of Pinterest if they create images about your brand or images for their content that references your brand.
5. Do you work with bloggers who have huge audiences on Pinterest?
When you are evaluating bloggers to work with, find out their Pinterest follower counts. This information is publicly shared on their profiles and on each individual board. Invite them to pin what they like straight from your site onto their favorite boards. Make special graphics for them for discount codes, giveaways, and other promotions so they will have something easy to pin.
I’m not saying that you shouldn’t create and maintain a Pinterest account, but I am saying that it’s not the end of the social media world if you don’t. Your limited time is better spent on the five actions above. And by all means, don’t invest in your own Pinterest account if those first three are not in place. Those are foundational.