I admit it. I’m a Google Plus profile snob.
I take a look at someone’s avatar, hover card, and profile to make a very quick decision about circling or not. I am likely misjudging and therefore losing out on following some amazing people. But the fact is my time is limited. I can’t spend a lot of effort researching people. I take a look and make a decision. And I suspect that many plussers are just like me.
Here are things that turn me off when it comes to following someone.
I am not prone to intently look at avatars that are not smiling human faces, looking directly at the camera. I tend to mentally dismiss these avatars
- stuffed animals
- dogs, goats, cats, rodents, snakes (Yes, I’ve seen all of those animals on G+ as avatars.)
- inanimate objects
- cartoon characters
- men without shirts or women showing cleavage
- people looking aloof or wearing sunglasses
- couples or groups of people
2. Hover Card
If the cover image is the default Google color swirls, I have an automatic prejudice. I’ve seen it so many times; it just doesn’t stand out to be noticed. If the hover card has no additional details besides a name, I tend to move on without clicking over.
By default, the hover card click takes you to a person’s posts. If I see three or more identical posts (normally to communities), it signals spam to my brain. If there are loads of silly gifs, memes, inspirational images/quotes, and map check-ins, I tune out. If all the shares come from the same domain and have no interaction on them, I get bored.
If the content looks promising, I usually switch to the about tab to learn a bit more. If an about section is vague, sparse, or filled with platitudes, my eyes gloss over and I am clicking back.
That’s my confession. It may make me sound like a very shallow person to evaluate a plusser in this way, but it’s my typical mental process. And I suspect that I’m not alone in this snobbery.
Moral of the story? Get your profile and hover card beefed up so you are attracting followers.