My business holds weekly Hangouts on Air via Google Plus. Those are automatically saved to our YouTube channel where we can repurpose that content in multiple ways. I was surprised to discover just how easy it is to convert those hangouts into an iTunes podcast. It’s so easy and the cost is so low that there is hardly any reason not to attempt it.
Here are the steps I took to repurpose those YouTube video Hangouts into an iTunes podcast.
1. Inside YouTube, navigate to Video Manager, Uploads. Click on the down arrow beside edit where download MP4 is one of the options! Easy!
3. I installed the Blubrry PowerPress WordPress plug-in on my business site.
4. I set up a media hosting account on Blubrry. I bought the large 1000 MB plan at first so I could upload many of our previous hangouts. Later I will downgrade to the 250 MB per month plan that costs $20 each month. A typical hour long podcast is around 50 MB, so even if a month has five weekly podcasts, that 250 MB limit covers it. I estimate that I will spend $300 for a year of podcasting by uploading a lot at once and then weekly thereafter.
5. I used the directions inside the plug-in to walk me through the set-up to connect the plug-in to my hosting account. The website doesn’t have step by step directions, so stick with the plug-in for getting started.
6. I began creating blog posts and using the plug-in to upload the mp3 files to Blubrry and to include the audio files in the post with a media player.
You can upload inside blubrry.com or from your WordPress dash after the plug-in is connected to your Blubrry account. I tried both ways, and they are equally easy. Note: the media player does not show up in the WordPress editor, but when you publish, you will see it there.
7. I submitted the RSS feed to iTunes and waited for approval. The Blubrry PowerPress plug-in even told me what link to submit to iTunes. Immediately after I submitted it, I got a confirmation email, and the approval with the official iTunes podcast link came less than 24 hours later.
After I got the approval email from iTunes, I added the link iTunes sent to my Blubrry PowerPress plug-in settings. I also updated all the podcast posts on my site with the new iTunes link with a call to action to subscribe.
The podcast was then live! All future posts I publish on my blog that include a MP3 through the Blubrry PowerPress plug-in will be added to the feed and are automatically updated in iTunes. Now that the initial set up is done, each week I only have to do steps 1, 2, and 6 above to maintain the podcast.
Now all our hard work on the weekly hangouts will have an even broader reach by making it available in a different medium. Live events are great, but time constraints often keep potential viewers from participating. Of course, the Hangouts on Air are recorded to YouTube for later viewing. But a podcast is even more convenient for listening on the go.
From Hangout to Podcast Video Interview with Carol Dodsley
Carol Dodsley, the G+ How to Girl interviewed me about my choice to convert our weekly hangouts, how I do it, and the strategy behind it.