Social Media

10 Ways to Share Pinterest Boards (not pins or profile) to get more followers; jimmielanley.com
10 Ways to Share Pinterest Boards and Get More Followers

Linking to your Pinterest account alongside your Twitter and Facebook profiles is standard practice, but there is much more you can do to promote your Pinterest boards and increase followers on that platform.

Be Strategic: Share Boards (Not Profile or Pins)

It’s normal to share a link to your Pinterest account, the page that shows all your boards. But if most users are like me, they don’t want to click that big Follow All button. I may love your social media board, but I’m not so crazy about following your rock climbing board too. I prefer to follow boards rather than people.

Another common technique is to share a link to a specific pin. If a reader follows a link to a pin, she will hopefully click to visit the original page and maybe repin it. But you haven’t necessarily gained a follower.

So sharing your main account and sharing pins may not be the best way to gain followers. Experiment with a different tactic: Share a link to a board instead of your account profile or a particular pin.

When you visit an individual board, there is a big red button that says Follow Board. If the topic is remotely relevant to the reader, she will probably click to follow. She wants more of that same topic.

Voila, you have just gained another follower by sharing a link to a board instead of a pin or a profile.

How to Share Boards

1. Tweet individual boards on Twitter with a brief description.

Go ahead and load up your HootSuite or Buffer scheduler (not queue) with a dozen tweets promoting one of your best boards. Spread them out, one or two per month. Not only are you presenting yourself as an expert in that niche but you are sure to gain followers of that board too.

2. Share a screenshot.

We know that images work well for engagement. Use a picture to speak for you. Make a screenshot of a board and share that image on Facebook or Google Plus with a link back to the board.

UPDATE! I just found a very neat Chrome extension called PinCo. With it, you can create a collage of images from a particular Pinterest board. There are quite a few options for tweaking the size, layout, etc.

3. Brag a little with social proof.

When you share a board, feel free to say how many followers it already has. Social proof is powerful, so let potential followers know how many other Pinterest users already love your board.

4. Include board links on new blog posts.

For every post you publish on your blog, pin it to one of your boards and add a link to that board at the top or bottom of the post with a note like “If you like this post, you will also like the related pins on my XYZ board.”

5. Edit old but popular posts with links to relevant boards.

What old posts are still getting lots of search or Pinterest traffic? Add that same note about the relevant board at the top or bottom.

6. Add relevant Pinterest boards to sneeze pages on your blog.

If you have lists of resources that curate content all over your blog into one convenient spot, don’t forget to add your Pinterest boards there.

7. Don’t neglect Google Plus

When you share a link on Google Plus, add a link to the board where you pinned the post, saying, “This post is pinned on my XYZ board.”

8. Share a board link in guest post bios.

When contributing a post to a blog that is not yours, consider adding a link to a board that perfectly fits the topic of your post. If someone read your post and is now reading your bio, it is likely that she would also want to follow your Pinterest board on the topic.

9. Cooperate with other bloggers to create a list of similar boards.

List posts are always popular, so cooperate with some blogging pals in your niche to create curated lists of Top Ten Pinterest Boards for different aspects of your niche. Make a killer graphic for the post and have everyone in the group cross promote it. Make sure the post is more than just a list. Give annotations for each board in your list, explaining what makes that board so great.

10. Refer to boards in YouTube video descriptions

You probably already link to blog posts in your YouTube video description field. But also add a link to the board where you have pinned the video. (You do know that you can pin videos, right? You can!)

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My Top Ten Social Media Tools

I’m a productivity nut. But I have found that simple things normally work best for me. I still use paper calendars and a physical planner. I keep file folders and spiral bound notebooks on my desk for record keeping. A digital tool has to be pretty special for me to use it. These ten are my favorites.

TalkWalker for reports of online backlinks and mentions.

PinAlerts for reports on what has been pinned from a particular site.

I use both TalkWalker and PinAlerts for myself and my clients. You can also use these tools to monitor your competition.

HootSuite for monitoring hashtags, for replying to mentions, and for attending live chats/parties.

Buffer (referral link)  for scheduling tweets and analytics of those tweets. Buffer now has the option to schedule with precision on a particular date and time.

Rapportive gmail app to connect with people on social media inside email

ShotPin chrome extension for pinning pages that don’t have a good pinnable image. ShotPin lets you select a screenshot to pin instead. Many of the best social media, SEO, and blogging posts I want to save aren’t written by women who think in terms of Pinterest promotion. So I have to resort to ShotPin instead.

AWeber (affiliate link) for RSS to email and for email newsletters.

Commun.it for finding new people to follow and inactive people to unfollow.

Link Tally for stats on sharing. How well did a post do across G+, Facebook, LinkedIn, and Twitter? This tool shows how many times it was shared on each of those platforms. Update! I have discovered Share Tally. It’s better than Link Tally because it includes Pinterest. Hands down a winner.

ScheduleOnce for setting up real meetings with people. This is not technically social media, but it has been a great tool for me since it seems that no one I work with is in my own time zone. This saves the back and forth emailing to set up a meeting time that works for both parties.

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Digital Communication Etiquette: When to Email and When to Message

In the old days, we had letters and telephone. Then fax machines and email opened up new ways for business communication. With the integration of social media into our lives, the options for communication are now endless — post on someone’s Facebook wall, send a private Google+ update, direct message via Twitter, send a message on Facebook, and so on.

Based on my experience working online, I find that many people do not have a good grasp on how to convey their business communication.  And although there may be disagreements about the finer points, I think most professionals would agree to this guiding principle.

Use Social to Connect Not Conduct.

Social media is perfect for making contacts. Use it to find people in your niche, people to cooperate with, and potential clients. Reach out to them with tweets and direct messages. Friendly talk is appropriate for social media. But when the talk needs to get down to business, shift to email.

Don’t conduct business via social media direct messages. A very brief introduction of yourself and your idea is okay. But quickly transfer the conversation to your inbox.

Why You Shouldn’t Use Social Media for Business

  • Social media is not as secure as email. We all know the concerns about Facebook and privacy. Do you really want to conduct business there?
  • Social media archives are normally hard to search. If you use Gmail, you know the power of its searching functions. But when something gets buried in a DM box, it’s impossible to locate again. Important messages can get quickly buried under personal chatter.
  • Twitter is too limiting. 140 characters is just not enough room. If you can’t compose a coherent message within those restrictions, forgo the Twitter DM, and go straight to email.
  • It’s simply not professional. Social media is a wonderful tool, but it does not take the place of email.

How to Know When Your Message Should Be Sent Via Email

Here are some guidelines that I think should help you determine whether to use a social media DM or an email. If you answer yes to even one of these, move it to email.

  • Is your message more than 100 words?
  • Does your message include a question that will take more than 100 words to answer?
  • Does your message include a request for an action that will take more than 3 minutes to accomplish?
  • Does your message ask for personal information or include a discussion of money?
  • Does your message include a deadline for action?

Okay to Use Direct Messaging

Direct messages do have their place, and these are times when it fits perfectly.

  • chatting with friends about personal matters of little significance
  • when your message is actually about Facebook, Twitter, etc
  • when your message is a quick yes or no question which you don’t need the answer to right away
  • when your message is a quick reminder of something you’ve already talked about in person or via email

I’d love to know your thoughts. Are you bothered when people send you a series of five Twitter DMs to conduct business instead of sending an email? Do you find that Facebook messages get buried and forgotten in contrast to email?

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