No, this isn’t a blog post about my experience on Match.com. But I am in love with Edgar — Meet Edgar app, that is.
In June 2015, on the advice of a blogging friend, I signed up for Meet Edgar, a social media scheduling tool. Before my first month was over, I had already maxed out the library limit for my plan (1000 for $49/month) and upgraded to another level. Right now I’m paying $99 monthly for a library of up to 5000 pieces of content. I’m using it to manage eight different accounts: my personal and business Twitter accounts, two client Facebook pages, and four client Twitter accounts.
In the beginning, I thought it might be the influence of the honeymoon phase that made me love Edgar so much. But now that I’ve been using it for several months, I am ready to openly gush about how amazing this tool is.
The Library of Content
There are plenty of scheduling tools out there. But where Edgar is different from most others is the library you create. This library allows you to save content to different categories and to different social media accounts (like my personal Twitter account or a client Facebook page) so that it is reposted over and over again according to the very specific schedule you create.
Do you hear the angels singing?
We all know that we should be resharing old content, but actually doing it is a chore. With Edgar, I add it to my library once, assign it to a category that’s on my schedule, and it is automatically posted as Edgar cycles through all the content in that category.
So that epic blog post is getting ongoing attention.
Your new product or upcoming event is getting promoted multiple times a day (if you like) and you’ve only created one tweet or post. I can’t begin to express how much more efficient and time effective this tool makes my social media management.
It’s like the slow cooker of social media scheduling —set it and forget it.
Practical Applications of the Library
Here are a few ways that I use the library. Hopefully they will help you see how you can apply Edgar to your own social media needs.
One client has a weekly freebie. Each Monday I create a tweet and a Facebook status with the freebie and let them post throughout the week. Then the following Monday, I delete those two pieces of content and create two new ones for the new freebie.
Another client has monthly sales or coupons. At the start of the month, I create one tweet to promote that special. It posts repeatedly through the month until I delete it and add the new one.
My own business holds Twitter parties and giveaways. I schedule promo of those time sensitive events and then delete the posts once they end. I do this with a single tweet instead of my old way of creating a dozen or more slightly modified tweets (because the other tool wouldn’t repost identical content).
Using Google Analytics and Pinterest analytics, I added my most popular content so it’s constantly getting reshared. As I create new content, I add it to Edgar.
For one client who has had a business blog for several years, I have divided their blog content into a general category and four seasons — spring, summer, fall, and winter. I switch out the season on my master schedule and I’ve got seasonal content posting during the right months with very little effort!
Some of my clients are faith-based; others are secular. No problem. I have a category for each type of post when it comes to sharing quality content from others in the niche. As long as I correctly categorize my content, I can rest assured that each account is sharing from the preferred worldview.
We all know that asking questions on Facebook is a great way to boost engagement. I created a category with 150 different discussion starters pertinent to a client’s niche. Now they post automatically and all I have to do is engage with the customers who respond.
Three of my clients have branded humor or quote memes that I have uploaded and now post automatically, cycling through anywhere from 20 to 100 different graphics.
Fast and Attentive Customer Support
There’s a helpful Facebook group where you can discuss the tool. And Meet Edgar itself has a strong customer service system in place. I’ve had to rely on their help multiple times, and I’ve found them attentive and speedy. You can tell they have actually read your email and aren’t merely copying and pasting a canned answer that was triggered by a keyword in your email.
Although I Love Edgar, I’m Not Monogamous
Edgar is great, but it’s not enough for all my needs. I still use Buffer for scheduling to Google Plus business pages since Edgar won’t do that.
Then there’s the dilemma of something you want to share only once and not repeat over and over. Meet Edgar does have an automatic category called Use Once. But the problem is that content added there counts towards your library limit instead of getting automatically deleted. This is silly, in my opinion. So I still use Buffer to post one-time things. I’ve coordinated my Meet Edgar schedule and my Buffer schedule so that I’ve got repeating content on Edgar and unique, one-time content on Buffer. It’s not ideal. I wish that I could use just one tool. But it’s a good solution until Edgar automatically deletes Use Once content.
For Pinterest scheduling, I use (referral link) TailWind app for three clients.
Also, Edgar doesn’t have a way to set an expiration date on content. So I do have to manually go in and delete time sensitive posts so they stop recycling. This means I have to make reminders for myself. I wish that Edgar would allow me to set a self-destruct time on a post, but for now I make it part of my social media routine to check my special timely categories for expiring content.
Isn’t Edgar Too Pricey?
No way! Edgar is worth every penny because of the time it saves me and the efficiency it offers. I have more time for interacting with customers instead of creating multiple posts. I also know that I don’t have to rely on my memory to add more shares about that new product release. Edgar’s got it covered for me.
I have a lot of blogger friends who decided that Edgar was too pricey for them since they are only sharing for their own site and personal accounts. I can see that it’s not cost effective for a smaller blogger who isn’t pulling in a lot of income. Even at the $49 per month rate, that may seem to be a lot. For someone who manages accounts for clients, though, it is absolutely worth it. Like I said earlier, I use it for my personal accounts, my business accounts, and four different clients.
Get Ready for a Time Intensive Set Up
I do want to warn you that although Edgar is a big time saver and efficiency booster for me, the first 45 days of using Edgar were a killer. I was working non-stop to upload content into my library. It was encouraging to see all the content that my clients had available for sharing! But it was a monumental task to add over 1000 posts to Edgar in a month’s time. Then setting up the detailed posting schedule for eight different accounts was another layer of work.
So realize that you do have to invest quite a bit of labor before Edgar makes life easier. Now I do weekly checks of timely content —adding new and deleting old — and regularly add every new blog post to the appropriate category.
Although I’m still a Buffer fan and user, Edgar has absolutely weaseled his way into my heart. Go check out Meet Edgar to learn more about what it does. I focused on the library aspect because it’s the most valuable feature to me. But you may love Edgar for something else.