Marketing

Sales Page Critique: Science for Smart Kids

As a perk to the bloggers in my network, I offered a very short sales page critique of their digital products. This is just one of many critiques. Watching them should help you identify principles you can apply to your own sales pages.

Colleen’s product is Science for Smart Kids: Electricity and Magnetism. The main points of my screencast critique are outlined below the video.

http://youtu.be/MSctU-E7hWY&w=450&rel=0

Suggestions for improving this sales page to increase conversions

1. Unlink images from the image files or link them to something purposeful such as a shopping cart or a PDF sample.

2. Get rid of all links out. You want your only link out to be the shopping cart.

3. Make all of the sales copy focused on the potential customer. What will the buyer get from this book?

4. Make a short video introduction to the book where you outline the advantages the buyer gets from the book.

5. Use a larger and more prominent buy button.

6. Fix the blurry book image.

7. Add testimonial quotes from satisfied customers.

8. Optimize the title/alt tags of the images for Pinterest.

9. Use keyword-rich subheadings.

10. Use images to demonstrate the experiments in the book and be sure to use words to provide context about what the images represent.

11. Change page layout to no sidebar layout.

Sales page critiques are just one thing I do in a site and social media assessment package.

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Sales Page Critique: 100+ Notebooking Pages

As a perk to the bloggers in my network, I offered a very short sales page critique of their digital products. This is just one of many critiques. Watching them should help you identify principles you can apply to your own sales pages.

Adelien’s product is 100+ Notebooking Page Templates. The main points of my screencast critique are outlined below the video.

http://youtu.be/BqWZCV8bnSE&w=450&rel=0

Suggestions for improving this sales page to increase conversions

1. Delete the flashing arrows. Static arrows are nicer.

2. Be sure to address specifically how this product makes a homeschool mom’s life easier.

3. Consider creating a short 1-3 minute video introduction to the product.

4. Make sure to say this is a digital product, available as a PDF (or other format) immediately after purchase.

5. Integrate a few large photos of these pages in action on your sales page.

6. Get some testimonials.

7. Remove the related posts at the bottom of the page.

8. Use an image to demonstrate the features such as the line styles of the pages.

Sales page critiques are just one thing I do in a site and social media assessment package.

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Sales Page Critique: Stephanie’s School of Mary

As a perk to the bloggers in my network, I offered a very short sales page critique of their digital products. This is one in the series of critiques. Watching them should help you identify principles you can apply to your own sales pages.

Stehpanie’s product is School of Mary: A Reflection Booklet on the Eucharist. The main points of my screencast critique are outlined below the video.

http://youtu.be/iSgXaZ2hvWE&w=450&rel=0

Suggestions for improving this sales page to increase conversions

1. Add a buy button higher on page.

2. State exactly what this is higher on the page.

3. Make sure it’s clear that this is a digital product and is available immediately after purchase in PDF. You should probably repeat that on the page.

4. Get a testimonial from a person who is representative of your customer — a Catholic mom, I assume.

5. Increase the size of the product image. Consider adding a more pinnable image that has a text description to the side.

6. Adjust the image attributes so when it is pinned to Pinterest, it has a keyword rich description.

7. Record a short video (1-3 minutes) where you introduce the product and tell what a difference it made for you.

8. Address pain points in your sales copy. How will this book make my life better or take away something bad in my life?

Sales page critiques are just one thing I do in a site and social media assessment package.

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Sales Page Critique: Heather’s Basic Shapes

As a perk to the bloggers in my network, I offered a very short sales page critique of their digital products. This is just one of many critiques. Watching them should help you identify principles you can apply to your own sales pages.

Heather Greutman’s product is an educational resource for preschool children called Basic Shapes for Beginners. The main points of my screencast critique are outlined below the video.

http://youtu.be/z721OkRylyQ&w=450&rel=0

Suggestions for improving this sales page to increase conversions

1. Unlink images from the image files.

2. Remove sidebar and footer from the sales page.

3. Remove all outgoing links (such as the testimonial links and the sample activity posts).

4. Instead of linking out to the sample posts, use images to demonstrate the quality of the product.

5. Consider offering a PDF table of contents and/or free lesson sample.

6. Make sure the sales copy focuses on both features and the benefit to the buyer.  Address the pain points of the customer.

7. Make a shorter video and keep it focused on your credentials (briefly) and what this product  is and what it does for the buyer.

8. Move a buy button higher up on the page.

Sales page critiques are just one thing I do in a site and social media assessment package.

Continue Reading →
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