Marketing

Sales Page Critique: And the Word Became Flesh

As a perk to the bloggers in my network, I offered a short sales page critique of their digital products such as this one for Kathy’s product And the Word Became Flesh. Watching them should help you identify principles you can apply to your own sales pages.

The main points of my screencast critique are outlined below the video.

http://youtu.be/1Lln-eG7V4g&w=450&rel=0

Kathy’s landing page is really good, so I didn’t have a lot of suggested changes. Be sure to watch her intro video for her product. But here are the suggestions I did offer.

Suggestions for improving this sales page to increase conversions

1. Include a buy button above the fold or at least closer to the top.

2. Make sure the buy button(s) include all available formats of the book.

3. Add cover and front matter to your sample.

4. Add the link to your sales page in your intro video on YouTube. Possibly add a clickable link (via annotations) directly on your video.

5. Use code to remove related videos from showing at the end of yours on the landing page. Directions are here.

6. Add a few testimonials or quotes from readers.

Sales page critiques are just one thing I do in a site and social media assessment package.

 

 

 

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Sales Page Critique: Intentional Marriage

As a perk to the bloggers in my network, I offered a very short sales page critique of their digital products. This is just one of many critiques. Watching them should help you identify principles you can apply to your own sales pages.

Crystal’s product is Intentional Marriage . The main points of my screencast critique are outlined below the video.

http://youtu.be/EnAXN8wFYS4&w=450&rel=0

Suggestions for improving this sales page to increase conversions

1. Add your book’s tagline to the title of the page (good for SEO).

2. Increase size of book image.

3. Change page layout to no sidebar, full width page.

4. Jump right into the sales copy and delete the introduction.

5. Focus on benefits to the wife who buys your book.

6. Use an image for your sample download.

7. Include your cover and front matter in your sample.

8. Use a larger buy button and add one much farther up on the page.

9. Optimize images for Pinterest descriptions.

10. Use a short video introduction of the ebook.

11. Show the formats of the book visually.

Sales page critiques are just one thing I do in a site and social media assessment package.

Unlink images from the image files.

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Sales Page Critique: Learning to Speak Life

As a perk to the bloggers in my network, I offered a very short sales page critique of their digital products.  Watching them should help you identify principles you can apply to your own sales pages.

Carlie’s product is Learning to Speak Life. The main points of my screencast critique are outlined below the video.

http://youtu.be/W0IvYThyNMw&w=450&rel=0

Suggestions for improving this sales page to increase conversions

1. Unlink images from the image files.

2. Move your click to tweet lower on the page and provide context for the tweet.

3. Remove the newsletter sign up from the top of the page. You want the only outgoing links to be buying the product.

4. Move your gorgeous buy buttons up higher on the page.

5. Beef up the sales copy to tell what this purchase will do for the buyer. Include features but don’t neglect the benefits.

6. Clarify what your book includes by offering a free sample with table of contents.

7. Maybe include a price on the sales page.

8. Optimize the images for Pinterest with keywords.’

9.  Add more visuals to the sales page to break up the extra sales copy you will add.

Sales page critiques are just one thing I do in a site and social media assessment package.

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Sales Page Critique: A Life That Flourishes

As a perk to the bloggers in my network, I offered a very short sales page critique of their digital products. This is just one of many critiques. Watching them should help you identify principles you can apply to your own sales pages.

Alisha’s product is an ebook, A Life That Fourishes. The main points of my screencast critique are outlined below the video.

http://youtu.be/D1hK-mRWskI &w=450&rel=0

Suggestions for improving this sales page to increase conversions

1. Add some testimonial quotes.

2. Add a sample chapter of the book or the table of contents. Or you could even create a video of your reading an excerpt from the book.

3. Create and embed an introductory video where you introduce yourself (very briefly) and talk about the book.

4. Remove affiliate info link and leave it in the FAQ.

This landing page was really strong, and I didn’t have a lot of changes to suggest. Way to go, Alisha!

Sales page critiques are just one thing I do in a site and social media assessment package.

 

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