Author Archives: Jimmie Lanley

Sales Page Critique: Learning to Speak Life

As a perk to the bloggers in my network, I offered a very short sales page critique of their digital products.  Watching them should help you identify principles you can apply to your own sales pages.

Carlie’s product is Learning to Speak Life. The main points of my screencast critique are outlined below the video.

http://youtu.be/W0IvYThyNMw&w=450&rel=0

Suggestions for improving this sales page to increase conversions

1. Unlink images from the image files.

2. Move your click to tweet lower on the page and provide context for the tweet.

3. Remove the newsletter sign up from the top of the page. You want the only outgoing links to be buying the product.

4. Move your gorgeous buy buttons up higher on the page.

5. Beef up the sales copy to tell what this purchase will do for the buyer. Include features but don’t neglect the benefits.

6. Clarify what your book includes by offering a free sample with table of contents.

7. Maybe include a price on the sales page.

8. Optimize the images for Pinterest with keywords.’

9.  Add more visuals to the sales page to break up the extra sales copy you will add.

Sales page critiques are just one thing I do in a site and social media assessment package.

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Sales Page Critique: A Life That Flourishes

As a perk to the bloggers in my network, I offered a very short sales page critique of their digital products. This is just one of many critiques. Watching them should help you identify principles you can apply to your own sales pages.

Alisha’s product is an ebook, A Life That Fourishes. The main points of my screencast critique are outlined below the video.

http://youtu.be/D1hK-mRWskI &w=450&rel=0

Suggestions for improving this sales page to increase conversions

1. Add some testimonial quotes.

2. Add a sample chapter of the book or the table of contents. Or you could even create a video of your reading an excerpt from the book.

3. Create and embed an introductory video where you introduce yourself (very briefly) and talk about the book.

4. Remove affiliate info link and leave it in the FAQ.

This landing page was really strong, and I didn’t have a lot of changes to suggest. Way to go, Alisha!

Sales page critiques are just one thing I do in a site and social media assessment package.

 

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Sales Page Critique: Science for Smart Kids

As a perk to the bloggers in my network, I offered a very short sales page critique of their digital products. This is just one of many critiques. Watching them should help you identify principles you can apply to your own sales pages.

Colleen’s product is Science for Smart Kids: Electricity and Magnetism. The main points of my screencast critique are outlined below the video.

http://youtu.be/MSctU-E7hWY&w=450&rel=0

Suggestions for improving this sales page to increase conversions

1. Unlink images from the image files or link them to something purposeful such as a shopping cart or a PDF sample.

2. Get rid of all links out. You want your only link out to be the shopping cart.

3. Make all of the sales copy focused on the potential customer. What will the buyer get from this book?

4. Make a short video introduction to the book where you outline the advantages the buyer gets from the book.

5. Use a larger and more prominent buy button.

6. Fix the blurry book image.

7. Add testimonial quotes from satisfied customers.

8. Optimize the title/alt tags of the images for Pinterest.

9. Use keyword-rich subheadings.

10. Use images to demonstrate the experiments in the book and be sure to use words to provide context about what the images represent.

11. Change page layout to no sidebar layout.

Sales page critiques are just one thing I do in a site and social media assessment package.

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Sales Page Critique: 100+ Notebooking Pages

As a perk to the bloggers in my network, I offered a very short sales page critique of their digital products. This is just one of many critiques. Watching them should help you identify principles you can apply to your own sales pages.

Adelien’s product is 100+ Notebooking Page Templates. The main points of my screencast critique are outlined below the video.

http://youtu.be/BqWZCV8bnSE&w=450&rel=0

Suggestions for improving this sales page to increase conversions

1. Delete the flashing arrows. Static arrows are nicer.

2. Be sure to address specifically how this product makes a homeschool mom’s life easier.

3. Consider creating a short 1-3 minute video introduction to the product.

4. Make sure to say this is a digital product, available as a PDF (or other format) immediately after purchase.

5. Integrate a few large photos of these pages in action on your sales page.

6. Get some testimonials.

7. Remove the related posts at the bottom of the page.

8. Use an image to demonstrate the features such as the line styles of the pages.

Sales page critiques are just one thing I do in a site and social media assessment package.

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